Sunday, May 17, 2020

The Debate Over The Abortion Debate - 1097 Words

It is no surprise that the abortion debate has once again have brought into the mainstream focus this year. Yet, this time around the age old debate is now attacking organizations that offer such procedures, vilifying the entire organization for only one service it offers. This vilification has continuously gained momentum for ages, but it was the attack upon Planned Parenthood earlier this year that has brought the debate to head once again. Recently Pro-Life groups took up arms to destroy the organization that they believed that had fetal â€Å"corpses [being] desecrated for profit† (Moore 3), a phrase they use to ignite emotional response. These people believe that the videos are the greatest indicator of what the organizations partakes in, immoral and unjust activities and thus should be defunded. Thus, comes about the argument between the morality and the legality of continual federal support of an organization that offers such treatments even if such procedures are a sma ll portion of its services. But Planned Parenthood is more than a few morally ambiguous services. The organization is a healthcare center, a symbolic step in the women’s rights movement and an informational hub for those who need it, all which dictate the very reasons why the organization should remain funded. The lackluster arguments of religious moral obligations attempts to strip people of their right to have such an organization around. The largest issue within the Planned Parenthood debate is that manyShow MoreRelatedThe Debate Over Abortion3667 Words   |  15 PagesPolitical Science 101 SBCC April 19, 2015 T/R 11:10 Laws vs. The Right to Life The debate over abortion has divided Americans into polarized sides since the Supreme Court’s 7-2 decision in Roe v. Wade on January 22, 1973, where the Court deemed abortion a fundamental right under the United States Constitution. The lawsuit began when Norma McCorvey became pregnant with her third child in 1969 and could not get a legal abortion in Texas. With her attorneys, they filed a lawsuit. Roe v. Wade reached SupremeRead MoreThe Debate Over Abortion On Abortion Essay1682 Words   |  7 Pagespolitical debate has existed in America, there has been a strong tension between the ideologies of conservatism and liberalism. While there are numerous differences between the two ideologies, the core of each is expressed clearly through the modern debate of abortion. The vision, ideals, and assumptions of each ideology can be identified through the way in which each ideology argues its position on abortion. The debate over abortion has been taking place since the 19th century. Abortions were legalRead MoreThe Debate Controversy Over Abortion Essay1812 Words   |  8 PagesControversy On Abortion Since technology has developed rapidly over the last several years, many endless controversies have broken out in America. One particular controversy that has become a continuous issue in America is abortion. Over the last decade the controversy over abortion has become a dividing conversation in America. The introduction to this paper is to discuss the controversy of abortion and its connection between individual rights and government control. Several people believe abortion is a versionRead MoreThe Debate Over The Legalization Of Abortion856 Words   |  4 PagesClassical Argument Essay against Abortion Specific Audience: Pro-Choice (Abortion) In the contemporary times, the debate over the legalization of abortion has been a hot concern in the American society. Even though the United States Supreme Court declared abortion as a fundamental right in 1973 on Roe v. Wade 7-2 decision (Rose 91), this procedure is still gravely disapproved by many. According to the advocates of abortion, abortion is an exclusive human right that must not be restricted by antRead More The Debate Over Abortion Essay2024 Words   |  9 PagesWith the ongoing debate and the advancement of technology in determining the viability of a fetus, abortion, the ending of a pregnancy by removing a fertilized egg, has become increasingly controversial. The morality of abortion has caused many to separate into opposite sides of the spectrum, pro-life and pro-choice. The arguments over abortion has stirred a continuous debate between a pro-choice stance such as that presented by the analogical reasoning of Thomson or Glover’s examination of socialRead MoreDebate Over The Issue Of Abortion2043 Words   |  9 PagesChristina Humbert PHL 210 Dr. Pierce Paper 3 Comprehensive Debate Over The Issue of Abortion The issue of abortion is has been widely debated for many years and still continues to lead headlines today. It sparks debates in classrooms, courtrooms, and family rooms across the country as the issue is so complex, there are a variety of views and responses to its morality and legality. To understand the current debate over the issues concerning abortion we must not look at this issue from a black and whiteRead MoreThe Debate Over The Controversy Of Abortion1600 Words   |  7 PagesWhen taking the emotional aspect out of the abortion argument, what premise would most support individual liberty? The debate over the controversy of abortion continues because of its frequency of occurrence, and the cultural, legal and religious status that varies extensively in different parts of the United States. While the emotional arguments regarding abortion can be compelling, but should have no bearing in the legal discussion, the individuals’ rights to life and liberty should be he ld aboveRead MoreThe Ethical Debate Over Abortion996 Words   |  4 PagesThe Ethical Debate - Abortion: Whilst it has been touched upon earlier, the ethical debate surrounding the status of embryos and fetuses is vast and complicated. A focal point of the ethical debate is the moral status of abortion as well as whether and on what basis it should be available to the public; it is through this topic that the ethical debate shall be considered. The view of the Roman Catholic Church, for example, is that personhood begins at conception; thus, life should be safeguardedRead MoreEthical Theories Of The Debate Over Abortion1741 Words   |  7 Pagesthe topic of abortion. The debate over abortion has been going on for a while. As time goes by, my opinions on the topic have changed, especially when I learn about the different arguments each side makes. I will take some arguments from both sides to help explain egoism. Through my explanation on my understanding of egoism, I will ultimately express my views on this social issue as well. Though it is important to keep in mind that my main goal is to explain each side of the debate through the viewsRead MoreThe Debate Over The Legalization Of Abortions1172 Words   |  5 PagesColorado, one of the many anti-abortion protest cases that would make it’s way to the Supreme Court’s attention from 1990s to the early 2000. The legalization of abortions has long been a c ontroversial subject since it was found to be constitutional in Roe v. Wade legalizing abortions on Jan 22, 1973. Several court cases including: McCullen v. Coakley and Hill v. Colorado to name a couple, have challenged the laws concerning protesting that came with the legalization of abortions, as it stands. This case

Wednesday, May 6, 2020

Short Story - 1200 Words

Arthur sighed as he entered Camelot Coffee’s front door. He was still irked at his father for this. Uther had decided that the best way for Arthur to learn the business was to work his way up from the lowest levels, really getting to know how the company worked. So much for the MBA he’d worked all those years for. He had no choice but to report to his local branch of Camelot Coffee and work there for the foreseeable future. He looked up to see a smiling young woman behind the counter. She had gorgeous caramel skin and chocolate-brown eyes. Maybe working here wouldn’t be so bad after all. She said, â€Å"Hello there, you must be Arthur. Corporate told me you’d be coming this morning.† â€Å"Yes, I’m Arthur. Pleased to meet you . . .† â€Å"Gwen. I’m†¦show more content†¦I generally work mornings, so it looks like we’ll be working together.† â€Å"Oh good. I’m glad to have another compatriot here.† â€Å"I’m sure we’ll enjoy working together.† He turned to head for the back. â€Å"I’ve got to get ready for my shift. The addicts will be here before you know it.† Arthur and Gwen chuckled before turning back to the register. â€Å"Let me show you how to operate this thing so we can be up and running before opening.† â€Å"Great,† Arthur replied. He returned his attention back to her and the register. Soon he felt he could ring up an order in his sleep, which Gwen said would serve him well as the day wore on. Fifteen minutes later, Gwen went to the door and flipped the sign from â€Å"closed† to â€Å"open.† That’s when the line outside the store made its way inside. Arthur’s eyes widened at its length as Gwen rejoined him behind the counter. â€Å"Buckle up, buttercup. It’s going to be a bumpy ride,† she told him before the first customer stepped up to the counter. The next three hours passed by in a blur. To his surprise, he’d only messed up two orders. Gwen had to step in, but she told him he was doing great for a newbie, especially considering the morning rush. She gave him a fifteen-minute break and told him to relax a bit before he came back. He explored the break room a bit and sat down on its sofa. After a few minutes of that, he couldn’t take the sitting around anymore and went back to the front. â€Å"Couldn’t take the break, huh?† Lance asked. â€Å"I’m used to a muchShow MoreRelatedshort story1018 Words   |  5 Pagesï » ¿Short Stories:  Ã‚  Characteristics †¢Short  - Can usually be read in one sitting. †¢Concise:  Ã‚  Information offered in the story is relevant to the tale being told.  Ã‚  This is unlike a novel, where the story can diverge from the main plot †¢Usually tries to leave behind a  single impression  or effect.  Ã‚  Usually, though not always built around one character, place, idea, or act. †¢Because they are concise, writers depend on the reader bringing  personal experiences  and  prior knowledge  to the story. Four MajorRead MoreThe Short Stories Ideas For Writing A Short Story Essay1097 Words   |  5 Pageswriting a short story. Many a time, writers run out of these short story ideas upon exhausting their sources of short story ideas. If you are one of these writers, who have run out of short story ideas, and the deadline you have for coming up with a short story is running out, the short story writing prompts below will surely help you. Additionally, if you are being tormented by the blank Microsoft Word document staring at you because you are not able to come up with the best short story idea, youRead MoreShort Story1804 Words   |  8 PagesShort story: Definition and History. A  short story  like any other term does not have only one definition, it has many definitions, but all of them are similar in a general idea. According to The World Book Encyclopedia (1994, Vol. 12, L-354), â€Å"the short story is a short work of fiction that usually centers around a single incident. Because of its shorter length, the characters and situations are fewer and less complicated than those of a novel.† In the Cambridge Advanced Learner’s DictionaryRead MoreShort Stories648 Words   |  3 Pageswhat the title to the short story is. The short story theme I am going conduct on is â€Å"The Secret Life of Walter Mitty’ by James Thurber (1973). In this short story the literary elements being used is plot and symbols and the theme being full of distractions and disruption. The narrator is giving a third person point of view in sharing the thoughts of the characters. Walter Mitty the daydreamer is very humorous in the different plots of his dr ifting off. In the start of the story the plot, symbols,Read MoreShort Stories1125 Words   |  5 PagesThe themes of short stories are often relevant to real life? To what extent do you agree with this view? In the short stories â€Å"Miss Brill† and â€Å"Frau Brechenmacher attends a wedding† written by Katherine Mansfield, the themes which are relevant to real life in Miss Brill are isolation and appearance versus reality. Likewise Frau Brechenmacher suffers through isolation throughout the story and also male dominance is one of the major themes that are highlighted in the story. These themes areRead MoreShort Story and People1473 Words   |  6 Pagesï » ¿Title: Story Of An Hour Author: Kate Chopin I. On The Elements / Literary Concepts The short story Story Of An Hour is all about the series of emotions that the protagonist, Mrs. Mallard showed to the readers. With the kind of plot of this short story, it actually refers to the moments that Mrs. Mallard knew that all this time, her husband was alive. For the symbol, I like the title of this short story because it actually symbolizes the time where Mrs. Mallard died with joy. And with thatRead MoreShort Story Essay1294 Words   |  6 PagesA short story concentrates on creating a single dynamic effect and is limited in character and situation. It is a language of maximum yet economical effect. Every word must do a job, sometimes several jobs. Short stories are filled with numerous language and sound devices. These language and sound devices create a stronger image of the scenario or the characters within the text, which contribute to the overall pre-designed effect.As it is shown in the metaphor lipstick bleeding gently in CinnamonRead MoreGothic Short Story1447 W ords   |  6 Pages The End. In the short story, â€Å"Emma Barrett,† the reader follows a search party group searching for a missing girl named Emma deep in a forest in Oregon. The story follows through first person narration by a group member named Holden. This story would be considered a gothic short story because of its use of setting, theme, symbolism, and literary devices used to portray the horror of a missing six-year-old girl. Plot is the literal chronological development of the story, the sequence of eventsRead MoreRacism in the Short Stories1837 Words   |  7 PagesOften we read stories that tell stories of mixing the grouping may not always be what is legal or what people consider moral at the time. The things that you can learn from someone who is not like you is amazing if people took the time to consider this before judging someone the world as we know it would be a completely different place. The notion to overlook someone because they are not the same race, gender, creed, religion seems to be the way of the world for a long time. Racism is so prevalentRead MoreThe Idol Short Story1728 Words   |  7 PagesThe short stories â€Å"The Idol† by Adolfo Bioy Casares and â€Å"Axolotl† by Julio Cortà ¡zar address the notion of obsession, and the resulting harm that can come from it. Like all addictions, obsession makes one feel overwhelmed, as a single thought comes to continuously intr uding our mind, causing the individual to not be able to ignore these thoughts. In â€Å"Axolotl†, the narrator is drawn upon the axolotls at the Jardin des Plantes aquarium and his fascination towards the axolotls becomes an obsession. In

Principles of Marketing Worlds Topmost Innovative Industry

Question: Discuss about factors affecting the implementation of the plan and these include: Money,people,time, etc.However the marketing planning process or steps should precede the application of the marketing mix elements. You are expected to discuss the ethical issues affecting apple and this should include the narketing mix elements as a basis? Answer: New product development Apple Inc. is considered as the Worlds topmost innovative industry and always works for the development in initiating new products. Boston Consulting Group is a company that performs surveys for listing the most innovative technological industry among 50 companies in the same field since 2005 and Apple Inc. has topped the list ever since their establishment and remains in the same position until now with 7% profit in their revenue (www.bcgperspectives.com 2015). This company spends 35% of their annual profit in Research and Development segment in order to bring changes for the development of their products and introducing new products that the world is waiting for to experience. Image 1: BCG perspective of the Top 50 Most Innovative Companies (Source: www.bcgperspectives.com, 2015) The world is demanding a lot new products that could fulfill their patrons requirement in terms of technology as well as relies on their good looks. Starting their technological industry with the telecom products Apple Inc. has already introduced clock gadgets as part of their innovation. However, Jun and Sung Park (2013) depicts that to fulfill the needs of the further innovations Apple needs to bring more innovation in their research and as a consequence Apple has started planning for further gadgets. They took initiative for Apple Black Hole Concept for the coming year of 2020. According to Pisano (2015) the innovation reflects in the concept that when the user open their hand the central ball of the phonic device will levitate and all the functionalities can be easily performed in the midair with the help of the holographic technology. Image 2: Apple Black hole concept (Source: Techulator, 2012) As a part of the planned innovation for the year 2018, Apple will innovate their iPhone with a curved screen and will touch to endeavor their customers desire on good looking gadgets. Cooper, (2013) suggested that Apple should consider an evaluation for achieving knowledge regarding the current technological requirement. Bearing in mind Apple Inc. can also bring innovation in their telephonic device as Glassy phones that remain transparent in their idle state. Apple can also take initiatives for the Wrist PC after innovate iWatch (Peplow2013). Here the Apple can take initiative to provide ease to their customers so that they do not have to take their laptops with them. Regarding the laptop, Apple also introduces the sleekest gadget, which is 24% thinner than the Mac AirBook. Image 3 : Innivative products Transparent smartphones, Flexible smart phones, Smart Fingers (Source : Garnier, 2014) Apple Inc. can also innovate Solar iWatch in support to their Wireless Charging Technology. Berry and Schleser (2014) illustrates that achieving a level of such a brand fascination among their consumers where people are ready to sell their kidneys to purchase Apple products, Apple Inc. can bring new products like Smart-Phone Vehicles and Smart Fingers. Apple can also add innovation by making these products a battery or solar run creation. Therefore, Smart-Phone Vehicles will be able to target people who emphasize more on the fitness and eco-friendliness and will use both in day or low lights. Smart Fingers will be able to target academic institutions for estimating general calculation like breadth, height and width of a product (Barth 2013).These two new ideas will be beneficial for the Apple Inc.as they can also target Sportspersons and academic institutions. Recommendation Lakhani et al.(2012) portrays that Apple products though meet the requirement of their users need they are very expensive and hence remain isolated from a portion of market, those who cannot afford their product. Other competitors like Samsung and Nokia has successfully targeted both upper and lower market segments with the help of low pricing strategies. . Hence, this criteria prohibits Apple for achieving the ultimate profit level .The User themselves have a concept that if an Apple product like Apple Black Hole Concept took ten more years to release, it will definitely be a super-expensive product. Thus, Nwosu and Mason (2012) depicts that Apple Inc. should adopt a market mix considering the balance among their Pricing, Promotion and Distribution strategy in order to attract people in all possible markets. In this way, Apple will fulfill the major two concepts for brand image and customer loyalty by providing a high-tech market in an affordable range. Pricing: Armstrong et al.(2014) thought that Apple Inc. primarily focused on a limited range of products by targeting the high end customers only, which can spend any cost to purchase their projects and hence gives priority to achieve more profit. Proceeding in the way of innovation and introducing new hi-tech products for their customers by fabricating a wide range of advanced goods makes it impractical for Apple to keep the pricing low. However, they should adopt the strategy of lowering their previous products so that the customers who cannot afford their harvest at prior stages can purchase the same after a time interval. Distribution: Apple should apply a strategy where they provide an additional 100 US Dollar discount on purchasing from genuine Apple Store. This way they can encourage clients to purchase from the authentic superstore. The Apple Inc. can also associated with online stores targeting the consumers especially youngsters who are fascinated by the technological devices and prefer to shop from their comfortable zone (Sun2014). In addition to that, to boost up their sale in other small markets Apple must develop a collaborative commerce with small retailers. Image 4: Distribution procedure of Apple (Source: Techulator, 2012) Communication Mix: The communication mix concerning Apple comprises of effective advertising strategy for attracting customers via entertainment media like T.V. commercials, audio advertisement etc. This helps Apple to provide information to the target audience. In accordance with their high pricing products, it is obligatory for Apple to target well-established institute, which additionally proves to be beneficial by building a strong relationships with them (Van Reijen et al. 2014).They can also take initiative to aware the customers about the benefits of their companys product. They can also utilize their brand fascination for increasing their sale. Effects on effective implementation of the marketing plan Many factors affect the marketing plans of the Apple that is considered crucial for them in order to evaluate an effective strategy for the development of the selected organization. Well-known industries like Apple Inc. also have some factors that affect the effective marketing strategies. Some of these factors are: Money: The involvement of the liquid cash the Apple Inc. invests in the initial stages for commencing their business with enough resources requires effort. These investments are important for manufacturing startup. Apple Inc. requires a huge sum of amount of around $5,000,000 to initiate their innovating products in the markets. Other crucial Stakeholders like owner co-owner Tim Cook also collaborators will also have to invest in the procedure with $150,000 into the company. This star-up investment will be used to cover the manufacturing built out capital, equipment costs, utilities and Taxation cost and most importantly building software and initial operating capital. People:. According to their strategic plans, they fabricate very expensive products and hence it is rather impossible for middle class person especially in developing countries shrinking the potential market of Apple (Shin2015). Another reason that affect the financial condition of the overseas people like in China and Europe when the exchange rate becomes high and that results in the disability of the customers to purchase their items. There are many people in the society who are not too fond of the technological products and hence do not prefer to invest on such items like advanced telecom devices etc. (Percy2014). Another group of community prefers another brand as they are getting additional feature in the similar products in an affordable price range with equal guarantee. Time: A crucial factor to emphasize on is the time by which the innovative product gains desired popularity. However, Lobel et al.(2015) illustrates that Apples new products can popularity within a short interval say 6 months of their release, of time due to their existing brand image and other is that they initiates the approach that will less harmful to the environment. Designing solar or eco-friendly products not only helps in attracting environment concerned person; however, also follows the ethical consideration that will lessen the overall adverse impact on the atmosphere. Exampling a scenario where the iPhone6 is adopted as the most popular iPhone Model that gains popularity in the 3rd month of their release and attain $ 10.7 Million on the products sale (Lee et al. 2014). Ethical issues in the marketing plan of Apple Inc. Every business after manufacturing products have some set of expectation concerning the business relationship and how the operations will be conducted Ethical issues that affect the marketing plan of the Apple Inc. is defined as follows: Apple Inc. considered the Market Research Ethics that includes their products privacy and labelling so that the rivalry companies will not get knowledge about their future plans. Opting for Market Audience Ethics also another aspect the Apple is focusing on, that illustrates rejection of target group like Transgender person, plus sized markets or ethnic minority groups etc. Furthermore, Hsu and Lin (2015) stated that, high reputation companies like Apple Inc. also followed the Promotion Ethics that discourages the negative advertising techniques that will somehow can motivates the individual to harm the environment if not taken the advertisements in a correct way. As a result, the concerned company chooses straight forward advertisements without any offensive movements. Delivery Channels Ethics gains the most of the attention nowadays. Moreover, Shin (2015) stated that Apple also follows this ethics for not promoting their advertisement in the spam mails of the users and causes a result to infuriate them. Product Pricing Ethics is the ultimate factor that the Apple follows which comprises of the practice to lower the price of the products after gain their profit. This lowering in price will not only drive out the existing competitors out of the market; however, it also results in the creation of barrier for potentially new contenders. Example of consumer ethics in Apple A purchasing practice and service utilization that minimizes the environmental and social damage by avoiding products that hampers the society depicts the Consumer ethics. These are the consumers giving more value to the safety of the environment. Just like in the previous year 2015, Apple Inc. received the Worst Rating of Environmental Reporting (Ethicalconsumer.org 2016). The adversity become higher when the company does not show any desired movements for future amendments in the environmental performance. The particular news makes the end-customers to avoid their products; however, in the later stages Apple Inc. reported that they desire to use 100% of the renewable electricity (Gobble 2013). Their marketing strategies also get affected when the company got the blame for not paying the tax and repeatedly avoiding the situation in the same year of 2015 (Ethicalconsumer.org, 2016). In 2014 noticed in a report printed by China Labour Watch bring forward numerous numbers of health and environmental problems that encourages the customer right violation in the set up factories for Apple in China. Liedtke and Hohmann (2015) portrays that these violations are Dumping of the hazardous industrial fluids into the nearby river bodies, extra working hours for the labors if the factories and most importantly unsatisfactory personal protective equipment(PPE) like metal cutting fluids etc. (Ethicalconsumer.org 2016). All this factors affect their marketing plans by making the end-customers not to opt their products. References Armstrong, G., Adam, S., Denize, S. and Kotler, P., 2014. Principles of marketing.Pearson Australia. Barth, A., 2013. 3D ExperiencesDassaultSystmes 3DS Strategy to Support New Processes in Product Development and Early Customer Involvement. In Digital Product and Process Development Systems (pp. 24-30). Springer Berlin Heidelberg. Berry, M. and Schleser, M. eds., 2014.Mobile media making in an age of smartphones. Palgrave Macmillan. Cooper, R.G., 2013. Where are all the breakthrough new products?: Using portfolio management to boost innovation. Research-Technology Management, 56(5), pp.25-33. Ethicalconsumer.org. (2016).Apple company profile: product ratings, ethical overview and key information.. [online] Available at: https://www.ethicalconsumer.org/ethicalcompanyratings/appleethicalcompanyratings.aspx Garnier, M. (2014).Apple about to make texting while walking safer? | L'Atelier : Accelerating Innovation. [online] Atelier.net. Available at: https://www.atelier.net/en/trends/articles/apple-about-make-texting-while-walking-safer_428413 Gobble, M.M., 2013. Outsourcing Innovation.Research-Technology Management, 56(4), pp.64-67. Hsu, C.L. and Lin, J.C.C., 2015. An Empirical Study of Smartphone User Behavior: The Effect of Innovation Characteristics, Brand Equity and Social Influence. International Journal of Mobile Human Computer Interaction (IJMHCI), 7(1), pp.1-24. Jun, S. and Sung Park, S., 2013. Examining technological innovation of Apple using patent analysis.Industrial Management Data Systems, 113(6), pp.890-907. Lakhani, K., Lifshitz-Assaf, H. and Tushman, M., 2012. Open innovation and organizational boundaries: the impact of task decomposition and knowledge distribution on the locus of innovation. Harvard Business School Technology Operations Mgt. Unit Working Paper, (12-57), pp.12-057. Lee, K., Lee, H. and Kim, C.O., 2014. Pricing and Timing Strategies for New Product Using Agent-Based Simulation of Behavioural Consumers.Journal of Artificial Societies and Social Simulation, 17(2), p.1. Lobel, I., Patel, J., Vulcano, G. and Zhang, J., 2015. Optimizing product launches in the presence of strategic consumers. Management Science. Nwosu, A.C. and Mason, S., 2012. Palliative medicine and smartphones: an opportunity for innovation?.BMJ supportive palliative care, 2(1), pp.75-77. Peplow, M., 2013. Graphene: the quest for supercarbon. Nature, 503(7476), pp.327-329. Percy, L., 2014. Strategic integrated marketing communications. Routledge. Pisano, G.P., 2015. You need an innovation strategy. Harvard Business Review, 93(6), pp.44-54. Shin, D.H., 2015. Effect of the customer experience on satisfaction with smartphones: Assessing smart satisfaction index with partial least squares. Telecommunications Policy, 39(8), pp.627-641. Sun, Y., 2014. A Smartphone Company's Innovative Marketing Strategy in the Chinese Market: A case study of iPhone. Van Reijen, M., Vriend, I.I., Zuidema, V., van Mechelen, W. and Verhagen, E.A., 2014. The implementation effectiveness of the Strengthen your anklesmartphone application for the prevention of ankle sprains: design of a randomized controlled trial. BMC musculoskeletal Disorders, 15(1), p.1.